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Adobe Marketo Engage Architect Master Sample Questions (Q101-Q106):

NEW QUESTION # 101
When implementing a modified process in Adobe Marketo Engage, what are the key considerations for assessing its impact on marketing operations, implementing effective change management strategies, and ensuring proper enablement for users to adapt to the updated workflows?

A. Assess the impact on key metrics, hold a meeting to communicate changes to stakeholders, and conduct comprehensive training sessions
B. Conduct basic discovery workshops, implement changes without informing stakeholders, and assume users will effortlessly adapt without any need for enablement or communication
C. Concentrate on the impact assessment, email changes to stakeholders, and provide multiple training sessions
D. Ignore impact assessment, implement changes without informing stakeholders, and assume users will naturally adapt without any enablement measures

Answer: A

NEW QUESTION # 102
A business wants to send personalized emails to leads based on their recent activities.
What should be implemented?

A. Batch campaigns with static lists
B. Dynamic content in batch emails
C. Manual segmentation of leads
D. Engagement Streams with Smart Campaign triggers

Answer: D

NEW QUESTION # 103
Which integrations are commonly used with Marketo? (Choose two)

A. Manual lead imports
B. Predictive analytics tools
C. Social media posting tools
D. CRM integrations

Answer: B,D

NEW QUESTION # 104
A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A. Create a Gate stage name as "Recycle" to split leads for re-engagement
B. Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL
C. Update SQL to Gate with a Max Age 3 days
D. Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
E. Update SQL to SLA with Max Age 3 days

Answer: D,E

NEW QUESTION # 105
An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?

A. Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
B. Create a single global program to consolidate reporting for both direct and third-party seller marketing
C. One set of channels should be created, and separate program statuses should be used to designate Direct or Partner
D. One set of channels should be created, and a tag should be used to determine Direct or Partner

Answer: A

NEW QUESTION # 106
......

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The authors also offer tips for monitoring your network and show what AD0-E560 to do in the event of a security breach, This goes back to how long your selling season is and the earlier certification question.

EXAMCOLLECTIONPASS AD0-E560 EXAM QUESTIONS ARE VERIFIED BY SUBJECT MATTER EXPERTS

ExamcollectionPass AD0-E560 Exam Questions are Verified by Subject Matter Experts